shop spotlight || hoodie love

If you've ever wondered if a perfect hoodie exists, it does. 
And it's made by Hoodie Love, this week's Shop Spotlight feature.

Owned by 27 year old Jann Marie, who was originally from Thousand Oaks, California and now resides in Salt Lake City, Utah with her husband. She is a graduate of Utah Valley University in 2012 with her Bachelor's in Fine Arts, and greatly enjoys her job, living near the mountains and sewing and painting as she has for many years.

And guys, she is doing so many things right, because this shop is one I've fallen for. And I've fallen hard. 

As a young and busy Mom of an even busier toddler, I am always on the move, whether I am at home or out + about. I want to be comfortable in what I'm wearing but still look classy and put together. I believe style doesn't have to end with motherhood, and in fact that's when it can really start. My personal style has greatly been defined over the past 17 months since having Olivia, and the newest staples in my wardrobe are those from Hoodie Love.

I came across Hoodie Love back in mid-August when Jann Marie was running an Indiegogo crowd funding campaign in preparation for her launch. Not only did the style and design of each piece catch my eye, but everything looked so cozy, and I knew they would be the perfect modern pieces for motherhood.

Jann Marie sent the charcoal hoodie dress, classic striped hoodie and a beautiful mulberry infinity scarf my way and as soon as they arrived I couldn't wait to try them on. There is truly no cozier piece of clothing I own -- from the fit to the feel, Jann Marie has perfected the hoodie that we all know and love. She has taken it to the next level. 

I love how versatile each piece is and how different the hoodie dress and classic hoodie are, yet they're both luxuriously soft and feminine. I didn't even know it was possible to feel feminine in a hoodie, but when I'm wearing these I do. I believe feeling feminine is so important as a mother, because there are days I have to remind myself that I was first a wife, and part of feeling like a wife is embodying my femininity with my style. 

I absolutely love the hoodie dress paired with leggings for a casual look but also think it would be gorgeous with skinny jeans and some short Fall boots. The classic striped hoodie is a go-to -- your every-day piece to throw on over anything and everything; it is perfect for laying this Fall and winter, and the neutral colors allow for it to work in any season for any style. 

The infinity scarf is made of the same incredible material that her hoodies are made of, and I think I've worn it every day since it arrived. I throw it on top of every outfit on my way out the door, because its oversized and adds the perfect pop of color to my consistently black and gray closet. 

The quality is out of this world, and the best part is that everything from Hoodie Love is made in the USA. Really though, when have you ever found a quality piece of clothing in a store and discovered it was made in the US? Oh and did I mention that 5% of all proceeds go directly to charity? Jann Marie designs each and every piece in her shop and I remember coming across a sketch on her instagram a few months ago detailing her classic hoodie design -- including everything from a large hood you can put on without messing up your hair, to flattering cut sleeves, box pleats on the shoulder to add feminine detail, classy slit pockets, 6'' cuffs and thumb holes for comfort during layering, extra long fit, and more. Each piece is finished with a classy little brass tag and the hoodie execution, quality and craftsmanship lives up to the design Jann Marie originally envisioned and initially sketched.

The charcoal hoodie dress I'm wearing above features a more fitted sleeve than the classic hoodie, a draw string that flatters your waistline, hidden side pockets (win), and is "long enough to cover your sweet tush...short enough to show off your great legs," as Jann Marie says. And can we just talk for a moment about how much fun it would be to rock this hoodie dress during pregnancy? The drawstring can adjust as your bump grows and it is the perfect piece for all seasons, since you can wear it in the winter with skinnies or leggings and in the summer with shorts or as is. 

Everything about Hoodie Love is a total win. I am obsessed, just as Jann Marie promises you will be. And I can't wait to see what she has planned next.

Starting today, you can save 25% off your total purchase at Hoodie Love with the discount code 'blessednest25' // Discount is valid Friday October 24 through Thursday October 30 only.

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