shop spotlight || sigikid

As a very little girl, my best friend was my teddy bear. I grew up with it and it seemed that everywhere I went, my teddy went with me. I knew I wanted to give Olivia the same opportunity to form a bond with her own teddy and when I saw the Sweety Bear from sigikid, I knew I had found what I was looking for.

I am thrilled to be featuring sigikid in today's Shop Spotlight; with a wide range of products for the littlest of babies to the busiest toddlers and even for young and older children alike, sigikid offers the highest quality products perfect for the modern day family. They are all so unique and filled with character and that is perhaps what I love the most.

As soon as Olivia saw the bear sitting on our kitchen counter, she was drawn to it. I love the bright colors and patterns of the arms and legs but the familiar brown face and body that is extra soft and cuddly. I handed it to her and she gave it a big hug and then a wet kiss on the nose. Since then, we don't go anywhere without it and it's the perfect playtime and nap companion. The quality is outstanding and even with all the adventures the two of them go on, I know the bear will stand up to it all.

Read more about sigikid below in an interview with Eva {CEO of the sigikid US branch and daughter of the sigikid founders}

 How and when you started your business

sigikid was founded in 1968 in Germany by my parents. Back in the day, there were not many plush toys available that were really soft and cuddly. Most toys were in fact quite stiff and naturalistic looking. My parents saw an opportunity for soft toys that were safe, cute and cuddly, but that could also be machine-washed and handed down to the next generation. They were also convinced that cuddling and playing is a fundamental need you never grow out of. Over the years sigikid became the go-to brand in Europe for “playfully different” plush toys, dolls, rattles, music boxes, and organic baby toys made with the highest quality materials with a focus on imaginative and contemporary design.
Where your shop name comes from
My mother’s nick name is Sigi (pronounced with a hard g, as in “garden”), short for Sigrid. And my brother is the first kid, thus sigikid! sigikid took off in 1968 and is still today a true family business, with my brother at the helm in Germany and my husband and myself as his business partners in the US.
What inspires you
Our main inspiration is good design. And with good design we actually mean, the best design possible. Good design doesn’t have to be complex or complicated. Simple forms and shapes drive our products. There is just something about the sigikid toys that feels intuitively right for children. Our toys are old-fashioned in the sense that they are not battery-operated and don’t make any beeping sounds. And we don’t produce anything that could be remotely perceived as aggressive or confrontational. Our toys’ faces have gentle, kind features that are hand stitched, not air-brushed. sigikid toys simply encourage imaginative play.
What products do you have the most fun creating
This is an easy one: It must be our designer plush line, called the BEASTS! sigikid in Germany employs a design team. As a special challenge and treat, the designers can let their creativity go wild and crazy and design their heart out with the BEASTS. It is really fun to see the first sketches that then turn into a sigikid BEAST.
What have you found most challenging or rewarding throughout your business journey?
There is an abundance of toys out there at very low price points and with low quality standards, in terms of durability, design, look and feel. Even though many parents have become much more quality-conscious of big items like strollers, cribs or high chairs, toys are often an afterthought and viewed as disposable. At sigikid, we strive to counter this notion. We’d like to see parents be more demanding when it comes to what their kids play and cuddle with. Quality, design, sustainability, machine wash-ability - these are all key attributes for a well-made toy.
Overall what has been the best part of owning your own business?
It is a true blessing and a lot of fun to work in the toy industry! We really feel that we can make a difference with our products that counter the trend of poorly designed toys. We are very excited about bringing old-school toys with a modern look to the US.
Sharing about yourself personally - education, hobbies, family, etc.

My husband and I met in graduate school (in Monterey, CA). Back in the day, we had no idea that this would lead to what is now sigikid-usa. We feel very fortunate that we can continue the family business that was started more than 45 years ago in Germany. We have a 4 year old who is already learning about what it means to be an entrepreneur (even though he probably thinks that everybody has a warehouse full of plush toys to play in). He is the ultimate toy tester! And he is the one who reminds us that working is just another form of playing if you are only passionate about it.

what sigikid is known for || one of a kind plush toys and animals that are cuddly, safe, and made for play and imagination; high quality products designed with a child's world and perspective in mind that are set apart by their features {innovative design, sustainability, machine washable & hand-stitched finishes}

what sets sigikid apart || Just looking at the wide selection of products online and the ones in our own home and Olivia's nursery, the modern and creative design is what sets them apart, alongside the passion that Eva and her husband Lucian have -- the same passion passed down from Eva's parents, the sigikid founders / I absolutely loved reading the story of how sigikid came to be, how the name was chosen and what they are most passionate about as they create each product. The toys and plushes are 'playfully different,' as Eva said. They are the kind of product you want to invest in, give to your children, or wrap up as a gift to a new baby or young child. This is because of that passion, which drives each design and carries each product to such a high level of quality and value.

my favorite products || Olivia never took a pacifier but instead always loved having a little blanket to carry and hold. I found so many sweet options for this and just love them all / In addition to the bear snuggly {pictured above}, I love the organic dog snuggly {below} and the mouse snuggly.

I also love the entire Sweety collection, including the Sweety bear that Olivia has as well as the fox, and the kitty cat {pictured below}. They are seriously so soft head to toe, one of the many reasons Via loves carrying hers around.

I have been so impressed with this company and am privileged to be featuring products that are not only beautiful but have become such favorites for Olivia. With unmatched quality, thoughtful design, and one-of-a-kind products, they are sure to become a favorite in your family too.

coupon code || sigikid is so generously offering Blessed Nest readers an exclusive coupon code to save 15% off their total purchase now through December 14 using the code 'blessednest15' // start shopping here

giveaway || enter below to win a $50 shop credit to sigikid to choose your own toys and plush animals / simply complete the steps below in the rafflecopter to enter. giveaway is open to residents in the US only and will run from Monday, December 1 through Sunday, December 7. all entries will be verified.

happy Monday!


  1. What I fun giveaway! The fox is killing me!!

  2. Gosh, how to pick? I love the puzzles and activity Elephant. The latter would keep my daughter quiet during church!;)

  3. I love all the sweety animals, but would probably choose the fox because it would match my little guys room!

  4. Cute toys! I would choose the elephant grasp toy.

  5. OH MY GOSH! I would totally get the Conny Collector! My little one has learned squirrel in sign language and it's the most adorable thing ever especially with the sound effect she makes. However their, Erwin the Little Patient is a really cute AND educational toy. Totally up my alley!


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